Interviews
Online, Phone, In-Person
Mined Insights Consulting can gather rich, insightful data by Zoom, telephone or in person in-depth interviews with the “key informants” for your project, using qualitative research principles in question development, implementation, analysis, and report writing.
Key Informant/In-Depth Interviews
You might want to gather some qualitative (how, why, what is your opinion) data from some individuals who have a perspective that may not fit in a focus group setting for logistical and/or point of view related reasons.
Key informant or in-depth interviews are qualitative research-based interviews with people who have formal expertise or a specific insider view that is useful to your project.
In the health world, these are typically health care professionals or consumers/patients. Mined Insights Consulting offers key informant interview services to gather qualitative responses from individuals with specific stakeholder criteria.