Martha Tenney is a noted qualitative researcher and focus group expert with almost twenty years experience in the Rocky Mountain region and beyond. As a way to extend and provide her skills, Martha founded and operates Mined Insights Consulting, LLC. Since 1998 Martha has worked as a regional and national consultant with community-based and non-profit organizations, as well as educational, governmental, and corporate settings. She is a certified and practicing trainer for the Myers-Briggs Type Indicator (MBTI) assessment, a useful tool to improve work and team settings.
Martha has a tremendous gift for focus group facilitation. She is able to connect with people of all ages and backgrounds, and does so in a way that makes them feel comfortable and feel like their opinions matter. Observing Mined Insights Consulting’s work in this setting has made me realize the value and richness of qualitative and consumer-focused, market research.
— Chrissy S, Dept of Health and Exercise Science, Ft. Collins, CO
Martha obtained her Masters in Public Health and graduated with honors with a specialty in health education, qualitative research and evaluation from the University of North Carolina at Chapel Hill. She attended Oberlin College as an undergraduate where she developed an interest in the deaf community and linguistics, leading to later employment in Bangkok, Thailand and Gallaudet University’s Model Secondary School for the Deaf in Washington, DC. Martha enjoys learning languages with a special interest in national sign languages of the world.
With a strong emphasis on health and business improvement encompassing a range of topic areas, Martha’s step-by-step expertise and warm, inviting personality will help keep your focus group project on track for success. By bringing focus to businesses and organizations, Martha works creatively and efficiently as your external consultant to define and custom design the best plan to help your organization; Mined Insights Consulting will get the information you desire for positive change. Ultimately, we ask your questions in an unbiased fashion, listen carefully to your customers/invited participants, and get the answers you need. Martha’s expertise stands out as the head of focus group sessions in personally-led round table discussions, leading online focus group discussions on individual computers in strategic sites you determine, analyzing the data, and delivering the results you need.
Mined Insights Consulting will help answer the “how” and “why” questions you find important, which can expand and complement initial or subsequent quantitative inquiry. Past clients report that focus group questions and in-depth interviews with key informants yielded answers for improved outreach to prospective customers, understanding key viewpoints, guidance in specific areas of interest, promoting superior responsiveness and effectiveness, and enhancing the ability to sell more, save more, and get results.
Mined Insights Consulting – ideas worth discovering