Focus groups and key informant interviews complement your quantitative information or stand alone as qualitative findings.
Focus groups are useful tools to reach and query targeted groups of people who are alike in a way that is of interest to you. The insights and opinions of your specified groups will help you move forward with your:
Traditional or “classic” focus groups are conducted in-person with a facilitator around a table on-site. Mined Insights Consulting partners with focus group facilities nationally that offer professional, state-of-the-art rooms, audio/video equipment, and strategically-designed spaces that allow for comfortable client viewing areas and participant interaction.
Depending on the research focus, arrangements can be made so that we bring our equipment and resources to your defined location for in-person focus groups. Alternatively, Online Focus Groups may be the best option for your needs. With both types of focus groups you can have confidence that we will facilitate your focus groups with professionalism and get the results that you are seeking. Our years of facilitation experience and ability to gather participant insights will help improve your services and products.
Regardless of the format of your focus group – in a state-of-the-art focus group facility, at a community-based site, or online- the focus group process is relevant. With close to twenty years of experience, we have the expertise to help you with all aspects of focus group work, starting from where you are and where you want to go.
We listen to you with focus… What are your big un-answered questions and what do you need to know in order to get “unstuck” or move forward to meeting your goal?
Mined Insights Consulting offers tailored assistance in the following service areas:
We can recruit focus group participants that meet your targeted group characteristics or eligibility criteria (see below). For example, we can recruit for “all women in a certain zip code area who are mothers of at least two children” for your focus group on immunization services; “young adults aged 20-29 who own cats” for your focus group looking at a new type of kitty litter; “people who don’t believe in the death penalty” for your focus group testing a legal case with a mock jury. We will develop a specialized recruitment guide and, using this script, we can recruit from national databases or use your database of clients.
More about location
Mined Insights Consulting partners with focus group facilities nationally that offer professional, state-of-the-art rooms, audio/video equipment, and strategically-designed spaces that allow for comfortable client viewing areas and participant interaction. Depending on the research focus, alternative arrangements can be made so that we bring our equipment and resources to your defined location for community-based in-person focus groups.
Participant eligibility criteria definition
You know the characteristics of the people that you want around your focus group table. We will work with you to get the most informative and effective group to fit your needs. Examples of eligibility criteria used for past focus groups: “people who have lost 30 pounds or more and maintained that weight loss for a year or longer” for focus groups looking at beverage use for weight loss maintenance; “adult citizens from a specified community” for focus groups on the optimal medical professional resource for rural communities; “small business owners in specified regions of a state” for focus groups on the potential of a community-based weight loss and maintenance program. Once eligibility criteria are clear, the numbers of focus groups can be defined and recruitment (see above) can begin.
Depending on your eligibility criteria (see above) you may want to find people for your focus group who don’t speak English as their first language. An example might be that you are recruiting for “Spanish speaking adults in a certain geographically defined region” for focus groups looking at a new product or service in that specified area or “deaf adults from a certain region” for focus groups regarding a new technological device for improved communication in health care centers. We will try to accommodate your language needs with an interpreter or locate a specific language speaking focus group facilitator to meet your needs.
Translation to English
We partner with translation services to translate from “other language” focus groups to written English, if you desire a transcript as part of our services to you.
State-of-the-art recording equipment
All focus group sessions will be digitally audio-recorded using highly sensitive and effective state-of-the art equipment. Additionally you can request a video version of your focus group, taken from a central overhead site. We will talk through your media desires to see what will best complement your focus group questions.
Other media needs
Tell us what media is needed to assist with the focus group questions. An example might be that you are testing a television commercial for audience comprehension or a trial message for a mock jury audience feedback to see if you are on the right track with your message. We can provide a television screen and media player to show your product. We can share a slideshow or a series of storyboards to explain a service that you are developing. With our partnering professional focus group facility settings, we can set up the groups as you like them- in front of computers, in “testing” booths- you tell us what you are looking for and we will make it happen.
Staffing, logistics assistance
We want to make the focus group process as easy as possible for you. We can oversee all aspects of focus group planning- design, logistics, recruitment, location, etc. through our partnering focus group facilities. Alternatively you can choose specific service areas of interest from this list where Mined Insights Consulting can assist you to reach your focus group needs.
Focus group participants are paid via an incentive at the end of each group to thank them for the time that they spent answering your questions. We can help you with this process.
Core question development
You know the primary questions that you want to ask and the goal that you have for the focus groups. We can help you with clarifying the “big picture” and designing questions that will best yield your answers. Examples are often how and why and descriptive questions that can get to how people might use a product or service; descriptions of how to offer a product or service to a group of people; feedback on what will and won’t “work” and explanations of “why.” A good set of focus group questions will yield the answers that will help you with the next steps for your project.
Examples of how data from focus groups have moved to the “next step”: tobacco using and not-using students were asked focus group questions that helped design a web-based program geared to teenagers on quitting smoking; ovarian cancer patients and doctors were asked focus group questions that helped the state health department to design a media campaign and improve services to raise awareness about early signs of ovarian cancer; a beverage company asked focus group participants about the benefits of their products for weight loss and maintenance, paving the way for advertisement planning.
Moderator’s Guide development
After we define your essential focus group questions, we design a moderator’s guide that will pull it all together- introductions, transitions, probes and language that will engage the participants and, with our knowledge of group facilitation, enhance feedback and opinion sharing.
Focus group facilitation
Facilitating focus groups is a service that we provide with integrity, expertise and years of experience. You can have confidence that we will facilitate your focus groups with professionalism and get the results that you are seeking. Our years of facilitation experience and ability to gather participant insights will help improve your services and products. Through our partnerships with national facilities, we have access to expertly designed professional focus group facilitation rooms and adjoining client viewing rooms with state-of-the-art one-way windows to maximize qualitative data collection.
Audio and/or Video recording
A CD or DVD of each focus group can be made of the audio and/or video of the session.
We can provide you with a transcription of each focus group in your project. We partner with transcriptionists who create a word-for-word documentation of what is said by the participants and can be part of your “results” package.
Topline analysis report
A topline analysis report provides the salient findings for each focus group in your project. This short report in bulleted format can be delivered within 48 hours of each focus group session.
Deeper data analysis/Summary report writing
Participant responses from focus group transcripts and field notes from each focus group are analyzed in-depth to address the answers to your questions and note additional findings that emerge from the data. This report summarizes the data across all focus groups including answers to your core focus group questions, additional findings that emerge from the data, and relevant quotes.
We know that your focus groups need to be a “fit” for your needs and we will work with you and your preferences.
We listen to YOUR customer/potential service user with focus, asking the focus group questions, questions to clarify, and using our skills to gather important and relevant insights. In the end, you will have information that you can use- and we’ll deliver it in the format that works best for you.
You might want to gather some qualitative (how, why, what is your opinion) data from some individuals who have a perspective that may not fit in a focus group setting for logistical and/or point of view related reasons. Mined Insights Consulting can gather rich, insightful data by telephone or in person in-depth interviews with the “key informants” for your project, using similar principles of focus group question development and report writing.
We are very pleased with Mined Insights Consulting’s work on the key informant interview project. The interviews, data analysis, and resulting report were informative and of high quality.
— Patricia L, PhD, QualQuest, LLC, Lakewood, CO
Recent examples include key informant interviews with state regulatory agents as a follow up to focus group work with child care directors; a key informant study funded by a national government agency to determine what worked/didn’t work with evaluation technical assistance offered to state/local organizations with missions to improve adolescent health.